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As you design or think of ideas for your group's web page here at, you may want to think of through these suggestions........

7 Characteristics of Good Web Site Content
By Alwyn Botha

Here are seven things you can do to improve the content on your Web site.

1. Quantity - The more content you have available, the better chance potential customers will bookmark your Web site and visit it again.

2. Unique - The more unique your content is, the better chance you have that people will bookmark your Web site and visit it again. After all, they can only get your unique content from YOU.

3. Free - The more content you offer for free, the better. This way, your potential customers can clearly see your ability to meet their needs.

4. Relevant - The more relevant your content is to a specific customer, the better the chance they will do business with you.

5. Practical - The more practically useful your contents is, the better the chance potential customers will do business with you. They need practical (how to) advice they can act on.

6. Quality - The higher the quality of your free content, the more you stand out from the competition. Free, quality content is scarce online.

7. Needs - The better you understand and address potential customers' specific needs the better for them, and therefore potentially for you.

When these characteristics are used in combination, their powerful effects are multiplied. For example, Web sites that want to stand out from the crowd should provide lots of unique, free (but valuable), relevant, practical (how to), quality content focused on their customers' needs.

Remember, there is no correlation between the length of an article and its potential value to you and your business.

Think about it ... then ... act on it ...

This articles was written by Alwyn Botha, the founder of (no longer online as of June 2002), reprinted here with permission.

Visit for more articles and other resources to help you leverage the Internet for your financial success.


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